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What if you could make delicious, realistic vegan meats at home, without the rubbery disasters?
Maybe you've tried making seitan before but...
It turned out rubbery, tough, or spongy.
It tasted weird.
You ended up throwing it out (again).
If your seitan keeps turning out wrong, it’s not you, it’s your technique. And that’s fixable.
Here’s how I cracked the code…
11 years ago, I made the switch from meat lover to vegan.
And honestly… I missed the taste and texture of meat. I love beans, but they just aren’t the same!
Store-bought alternatives were costly, unhealthy, and had too much packaging.
That’s when I discovered seitan: A high-protein vegan meat alternative made from wheat protein that you could make in the comfort of your own kitchen.
So I tried a few recipes and… it was a flop!! The seitan turned out to be a rubbery, spongey disaster.
I was like “Why is this so hard?!”
I was determined to make this work.
So I kept experimenting in the kitchen. I faced many challenges – inedible textures, weird tastes, and a whole lot of confusion. But slowly, test after test, I began to figure it out…
Fast forward to the “aha” moment! After hundreds of experiments and a notebook jammed with all of my discoveries, I finally cracked the code!
BEFORE: rubbery, soggy, spongey, gross.
AFTER: meaty, succulent, delicious
I went from trash-worthy mishaps to creating vegan meats that made my taste buds do a happy dance.
I was successfully making seitan that was meaty, savory, juicy, and so satisfying.
When you know the exact steps, perfect seitan becomes…
Easy, fun, and unbelievably delicious every. single. time.
I’ll teach you everything I learned so you can skip years of trial and error.
Introducing Seitan School
Seitan School is a 100% self-paced, pre-recorded online course. There are no live Zoom classes, no deadlines, and you get lifetime access to every lesson and all future updates. Watch anytime, anywhere.
✨ What if making vegan meat at home was actually EASY?
- No complicated, confusing recipes.
- No rubbery or weird textures.
- No relying on expensive store-bought options.
Just juicy, tender, realistic vegan meats you’re excited to eat (and proud to serve).
Yes, it really CAN be easy, affordable, and delicious.
- Learn realistic textures (chicken, beef, deli slices, and more)
- Get step-by-step real-time cooking videos
- Master the techniques that fix EVERY seitan mistake
Seitan School isn’t a typical cooking course. I’m teaching the exact techniques that even professional chefs have begged me to share.
MEET YOUR INSTRUCTOR:
I’m Sam Turnbull and I’m obsessed with making seitan.
Why?
No one should have to give up their favorite foods when going plant-based.
My favorite pre-vegan foods were steak, chicken wings, sausages, and salami.
When I first went vegan, I felt like I was missing out all my favorite dishes. And the store-bought stuff was just too limiting and costly (and pretty unhealthy too).
Fast forward to now…
I’m a 3x bestselling vegan cookbook author and award-winning blogger, and I’ve taught thousands of people how to satisfy all of their cravings- the plant-based way.
3× bestselling cookbook author • 13 years experience • 100M+ blog views
I used to think vegan food tasted like cardboard, or was just salads.
I thought you had to buy expensive and difficult-to-find ingredients.
I wanted the hearty, satisfying meaty vegan dishes.
After years of research and failed seitan experiments tossed in the trash…
I cracked the code and discovered the exact techniques, temperatures, and ingredients for meaty, juicy, succulent seitan.
Even meat-eating chefs praised my recipes!
NOW I’M READY TO SHARE ALL MY SECRETS WITH YOU
Don’t struggle like I did; I want you to LOVE cooking seitan.
By the end of this course, you’ll make vegan meats so good you’ll never buy store-bought again.
Black Friday pricing disappears soon, don’t miss it.
Together let’s stock our freezers full of VEGAN meat! 🥩
🔒 Secure checkout • Lifetime access • Instant start
💛 This Course Is Perfect For You If…
✓ You want meaty, satisfying plant-based dishes
✓ You’ve tried seitan before and it didn’t turn out
✓ You want high-protein, macro-friendly meals
✓ You love seitan and want to level up your skills
✓ You’re a chef or home cook wanting “WOW” plant-based options
🚫 This Course Is Not For You If…
x You’re gluten-free
x You don’t like vegan meats or don’t want food that replicates meat
Here’s everything waiting for you inside Seitan School 👇
🥣 Step-by-step real-time cooking videos
Watch over my shoulder and make perfect seitan on your very first try.
📄 Printable recipe cards
Clear, reliable formulas for every style of seitan: shredded, deli slices, tenders, roasts, steaks + more.
👩🍳 Your private student dashboard
Access the course anytime, from any device, at your own pace.
💬 Direct support from Sam + team
Ask questions, troubleshoot, and get personalized help.
🌱 Supportive student community
Share wins, get tips, and learn with other home cooks.
🏅 Certificate of graduation
Frame it. Brag about it. Earn your seitan-making badge.
⭐️ New for 2025: Brand-New Classes Added
Includes Bacon + Corned Beef (exclusive to the Black Friday update!)
🥪 BONUS: The Sandwich King Starter Pack
Turn your homemade seitan into epic, restaurant-level sandwiches (Adam-approved 😉).
⏱️ Lifetime Access
Start anytime, go at your own pace. Once enrolled, this course is yours for life.
Click any module below to see what’s inside ↓
Total value? $2,280
Black Friday OFFER
50% oFF
+ BONUS: Sandwich King Bundle
Your one-time payment today unlocks lifetime access including all future updates and new classes.
One Payment of
$297
$
148
50
-
with Black Friday 50% off!
-
Price in USD
ENROLL NOW
Instant access • 100% self-paced • Watch anytime • Lifetime updates included
Black Friday pricing ends soon — don’t miss it.
Black Friday pricing ends soon — don’t miss it.
Popular
4 Payments of
$79
$
39
50
-
with Black Friday 50% off!
-
(Total $154) Price in USD
ENROLL NOW
Instant access • 100% self-paced • Watch anytime • Lifetime updates included
Black Friday pricing ends soon — don’t miss it.
Black Friday pricing ends soon — don’t miss it.
Because this is a digital course with instant access, all sales are final.
If you have any questions before enrolling, we’re always happy to help, just email us at [email protected]. 💛
By the Time You Finish Seitan School, You Will…
🌟 Master seitan texture — tender, juicy, never rubbery again.
🌟 Cook high-protein vegan meals with ease — roasts, wings, cutlets, deli slices & more.
🌟 Feel confident in your kitchen skills — no more guessing, no more failed batches.
🌟 Expand your plant-based repertoire — finally recreate the meaty dishes you’ve been missing.
🌟 Have lifelong access to the techniques that professional chefs rave about.
FAQ's
The classes are fully pre-recorded and self-paced. There are no live Zoom classes or scheduled times. As soon as you sign up, you get instant access and can watch anytime, pause, rewind, and re-watch as often as you like. You also keep lifetime access to the course and all future updates.
Unfortunately, no. Seitan, by nature is gluten. There are no gluten-free options in this course, so if you are gluten-free or celiac this is not the course for you.
Yes! All of the recipes are either naturally oil-free or can be made oil-free with a few tweaks. I included instructions for this in every recipe.
Click here to sign up. You will create an account when you checkout and will be given immediate access to your private account so you can start cooking!
Nope!
We’ve revamped our course delivery based on your feedback. There’s no need for a Facebook account or any other social media account to access the course. Your private account on our site will give you full access to all lessons and course material.
While you’ll get an email invite to our private Facebook community, joining is entirely optional.
I recommend having a steamer basket and a food processor to make your life easier. If you don’t have access to a food processor just yet, I give tips on how to make the recipes without it. I’ve also included a video going over all of the tools and equipment needed in the course materials.
You are in the right place. Seitan is the most protein-packed plant-based food that exists! Learning to make seitan will make it EASY to hit your macros.
Due to the digital nature of the course, and our confidence that you will love the program, no refunds will be issued, under any circumstances. Please make sure that the course feels like a good fit for you, before enrolling. Contact [email protected] with any questions prior to enrolling and we’ll be happy to help!
Yes! We are happy to offer this course in Canadian pricing as well. Click here to make a single payment in CAD, or click here to spread your payment over 4 installments. The current conversion rate is 1 USD = 1.34 CAD.